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Fractional CFO for home-service businesses

Your business is growing. Your bank account isn't.

Fractional CFO guidance for HVAC, plumbing, electrical, construction, landscaping and roofing owners doing $500K–$10M. We fix pricing, cash flow, and the calls you're making blind — so the business actually pays you back.

Book a 15-min strategy call

No pitch. No commitment. Just a real conversation.

  • Profit First-aligned cash systems
  • Pricing built on real cost-to-deliver
  • Monthly CFO rhythm, not quarterly fluff
  • Built for owner-led service businesses

Who this is for

Built for the owners actually running the trucks.

Not pre-revenue startups. Not Fortune 500 finance teams. We work with the home-service owners who can name every employee and feel every cash dip.

You probably are…

  • Doing $500K–$10M in revenue, growing year-over-year
  • An owner of an HVAC, plumbing, electrical, construction, landscaping, or roofing business
  • Profitable on paper but the bank account doesn't agree
  • Sitting on real decisions: hiring, pricing, equipment, expansion

We're probably not the fit if…

  • You need bookkeeping cleanup or tax filing as the main work
  • You're pre-revenue or still figuring out what the business does
  • You want a one-time report and no ongoing rhythm
  • You're looking for the cheapest CFO option, not the right one

What you'll get clarity on

The calls you've been making blind — modeled, scored, and decided.

Every owner makes these calls weekly. Most make them on gut. We turn them into numbers.

Pricing

Should I raise prices — and by how much?

You've felt underpriced for months. But every bump risks losing the jobs that keep the crew busy.

How we help: We model your true cost-to-deliver, benchmark the market, and show exactly where you can move pricing without tanking close rates.

Hiring

Can we actually afford another tech right now?

The calendar says yes. The bank account says maybe. Nobody wants to pull the trigger and regret it in 60 days.

How we help: We pressure-test your cash runway against the new payroll, pin the break-even revenue, and tell you when to hire — or why to wait.

Service mix

Which service lines are actually making money?

The P&L says you're profitable overall. But some jobs feel like a grind for no return, and you can't prove which.

How we help: We break profitability down by service line, crew, and job size so you can double down on what's working and cut what's not.

Capital

Is now the right time to buy the truck, the shop, the software?

Big-ticket decisions feel irreversible. One wrong move ties up cash you'll miss when the slow season hits.

How we help: We run the purchase through a cash-flow model and a payback calc so you know the ROI, the risk, and the timing before you sign.

Real client work

What owners walk out with.

Anonymized stories from real engagements. We protect names; we don't fake outcomes.

Landscaping company

Revenue was growing, but profit was too thin.

The situation
The business was making money, but gross profit and net profit were both lower than they should have been. On the surface, things looked okay. Underneath, pricing was starting to create a real problem.
What we did
We spotted the margin issue early, helped the owner understand where pricing needed to change, and built a financial rhythm to monitor gross profit, net profit, cash, and growth goals each month.
The outcome
The company adjusted pricing, became meaningfully more profitable, and started building cash for the first time. Now we are helping them plan toward the next stage of growth with clearer targets, systems, and accountability.

Demolition contractor

The business needed a profitability reset before it was too late.

The situation
The company was under serious financial pressure. Pricing was not supporting the cost of delivery, debt was building, and the owner needed a clear path back to profitability.
What we did
We jumped in to rebuild pricing assumptions, track gross profit and net profit closely, and give the owner a clearer view of what needed to change week by week and month by month.
The outcome
The focus shifted from survival mode to a structured turnaround plan: become profitable, pay down debt, and rebuild the company on pricing and margins that actually work.

Owner-operated service business

The owner was pricing the work, but not the business.

The situation
Like many smaller owner-operated companies, pricing was based on what the owner used to make as an employee, plus a small bump. That left out overhead, taxes, risk, admin time, and the true cost of the owner doing the work.
What we did
We helped reframe pricing around the real economics of the business: labor burden, owner compensation, overhead, margin, and what the company needs to charge to be healthy.
The outcome
The owner gained a clearer understanding of why hourly pricing has to cover more than wages, and how to price work in a way that supports both the job and the business behind it.

How it works

Three steps. No fluff.

  1. Book the call

    15 minutes. We listen, you talk through what's on your plate. If it's not a fit, we say so.

  2. Discovery & roadmap

    We pull your actual numbers, build the picture, and hand you a prioritized plan — pricing, cash, hiring, the works.

  3. Monthly CFO rhythm

    Early-month sync, mid-month prep, monthly CFO review. You always know what's working, what's next, and why.

Let's talk

Pick a time, or send a note.

Both paths land in the same place — we listen, then we tell you straight. Pick whichever feels right.

Book a 15-min call

Pick a time on the calendar

For owners ready to dig in. Real conversation, no pitch.

Or send a note

Tell us what's on your plate

Not ready for a call? Drop us a line. We reply within one business day.

By submitting, you agree we can email you back about your inquiry. We don't share your info, ever.

What you'll walk away with

  • A clear read on whether a CFO partnership fits your stage
  • 1–2 specific levers we'd pull first if we worked together
  • Honest assessment if you'd be better served elsewhere

FAQ

We act as your part-time financial leader. That means turning your books into useful decisions: pricing, hiring, cash flow, Profit First allocations, margin improvement, growth planning, and the monthly rhythm to keep it all visible.

Home-service businesses typically $1M–$10M in revenue: HVAC, plumbing, electrical, construction, landscaping, roofing, and similar owner-led companies. You have real decisions on the table and usable financial data, but you need sharper interpretation and a plan.

Most clients start with a roadmap and move into an ongoing monthly partnership. The work usually includes financial strategy, pricing and margin analysis, cash-flow forecasting, Profit First implementation, decision modeling, reporting you will actually use, and a prioritized action list every month.

We price in flexible tiered packages sized to your revenue and scope. After the discovery call we send a custom proposal — no hidden fees, no annual lock-in you'll regret.

Send us a note and we'll reply within one business day. If there's a fit worth exploring, we set up a longer conversation to dig into the business and build your roadmap.