Fractional CFO for home-service businesses
We help growing home-service businesses, typically $500K–$10M in revenue, make clearer decisions about pricing, hiring, cash flow, Profit First, and growth.
Services
Some owners need sharper financial decisions. Some need the books cleaned up first. Both paths are built to keep the business moving.
Fractional CFO
When the books are usable but the next move still feels unclear, we model the decision and build the monthly rhythm around it.
Bookkeeping
Monthly bookkeeping, cleanup, catch-up, and QuickBooks support for service businesses that need reliable numbers first.
What we do
Most owners already have the data. We turn it into a clear model for the calls that affect cash, profit, people, and growth.
You've felt underpriced for months. But every bump risks losing the jobs that keep the crew busy.
We model your true cost-to-deliver, benchmark the market, and show exactly where you can move pricing without tanking close rates.
The calendar says yes. The bank account says maybe. Nobody wants to pull the trigger and regret it in 60 days.
We pressure-test your cash runway against the new payroll, pin the break-even revenue, and tell you when to hire — or why to wait.
The P&L says you're profitable overall. But some jobs feel like a grind for no return, and you can't prove which.
We break profitability down by service line, crew, and job size so you can double down on what's working and cut what's not.
Big-ticket decisions feel irreversible. One wrong move ties up cash you'll miss when the slow season hits.
We run the purchase through a cash-flow model and a payback calc so you know the ROI, the risk, and the timing before you sign.
Your call, not ours
Our story
Ellie co-founded and ran the financial side of a home-services business. Josh brings the automation background that keeps the numbers moving without adding another admin burden. Fire & Forge is the partner we wished we had when the calls were urgent and the numbers were murky.
Co-Founder & Head of Financial Strategy
Ellie co-founded Clean Peak Landscaping in 2019 and ran the financial and operational side through every growth stage. She brings operator experience, AR/AP depth, and Profit First discipline to every engagement.
Co-Founder & Head of Automation
Josh is a mechanical engineer with a decade in robotics and automation. He builds the reporting, dashboards, and workflows that make the numbers easier to trust and faster to use.
Our process
We start with the business in front of us, build the financial roadmap, then stay close enough to help the metrics move.
Understand your business
A two-hour deep dive. We walk through how the business actually runs today, where the numbers feel murky, and what winning looks like twelve months out.
Build your custom plan
We analyze your financials, identify the gaps that matter, and deliver a tailored plan for cash flow, profit, and growth — with clear priorities, not a hundred-page deck.
Partner in the work
Monthly CFO reviews, automation of the painful stuff, and dashboards you actually use. We stay in the work with you until the metrics move.
Frequently asked
The homepage stays short. The practical answers live here.
Let's talk
Both paths land in the same place — we listen, then we tell you straight. Pick whichever feels right.
Book a 15-min call
For owners ready to dig in. Real conversation, no pitch.
Or send a note
Not ready for a call? Drop us a line. We reply within one business day.
You reach out
Whatever's top of mind — what's going on in the business, what you're trying to figure out, where you want to be.
We reply within one business day
Directly, not through a form queue. If there's a fit worth exploring, we'll line up a longer conversation to dig in.
We build the roadmap — together
If we move forward, we do the Discovery work and hand you a plan you can actually run.
