Fire & Forge Business Solutions

Fractional CFO for home-service businesses

Fractional CFO guidance before the next big call.

We help growing home-service businesses, typically $500K-$10M in revenue, find what is holding back cash, profit, owner time, and growth, then choose the next move with CFO guidance behind it.

Talk through a decision See the problems we solve
Built for
Home services
Helps with
Profit, cash, growth
Based in
West Chester, PA

Services

Two ways to find the next move.

Some owners need CFO guidance to turn messy growth pressure into action. Some need the books cleaned up first. Both paths are built to reduce guessing and keep the business moving.

Fractional CFO

For finding what to fix before the next move.

When the books are usable but the business still feels stuck, we diagnose the bottleneck, model the options, and help you decide what to do next.

  • Cash pressure and Profit First
  • Pricing, margin, and service mix
  • Hiring, lead flow, and capacity
Explore CFO work

Bookkeeping

For getting the books clean, current, and tax-ready.

Monthly bookkeeping, cleanup, catch-up, and QuickBooks support for service businesses that need reliable numbers first.

  • Monthly reconciliations
  • Cleanup and catch-up work
  • QuickBooks setup and support
Explore bookkeeping

What we do

The problems we help turn into decisions.

The pain usually shows up before the clean report does: tight cash, thin margins, owner overload, leads that do not become profitable work. We connect the numbers to the operating reality and make the next move clear.

The work is coming in, but payroll, vendors, taxes, and owner pay keep crowding the bank account.

We map cash timing, margin, tax reserves, owner pay, and Profit First allocations so you can decide what has to change before growth creates another squeeze.

You are pricing work, approving spend, chasing answers, and filling gaps the team should eventually own.

We separate what needs your judgment from what needs a system, then tie delegation, manager hires, and process changes to the numbers the business can support.

The schedule is full, but some jobs drain crew time, callbacks, materials, or management attention without enough profit.

We break down margin by service line, crew, job size, and lead source so you can raise prices, cut weak work, or double down on what funds growth.

Growth needs capacity, but every fixed cost raises the floor before you know whether the revenue will follow.

We model cash runway, break-even revenue, close rates, lead flow, and capacity so you know when to move, when to wait, and what has to change first.

CFO judgment, owner control

You keep the final call. We diagnose the bottleneck, pressure-test the options, recommend the next move, and stay in the rhythm while the work changes the numbers.

Find the next move

Our story

We have sat on the owner side of the table.

Ellie co-founded and ran the financial side of a home-services business. Josh brings the automation background that keeps the numbers moving without adding another admin burden. Fire & Forge is the partner we wished we had when the calls were urgent and the numbers were murky.

Ellie Demi, Co-Founder & Head of Financial Strategy

Ellie Demi

Co-Founder & Head of Financial Strategy

Ellie co-founded Clean Peak Landscaping in 2019 and ran the financial and operational side through every growth stage. She brings operator experience, AR/AP depth, and Profit First discipline to every engagement.

  • Penn State graduate
  • Co-founder, Clean Peak Landscaping
  • Profit First Professional
Josh Demi, Co-Founder & Head of Automation

Josh Demi

Co-Founder & Head of Automation

Josh is a mechanical engineer with a decade in robotics and automation. He builds the reporting, dashboards, and workflows that make the numbers easier to trust and faster to use.

  • Penn State graduate
  • Mechanical engineer
  • Automation and API integration

Our process

A simple rhythm: understand, plan, execute.

We start with the business in front of us, build the financial roadmap, then stay close enough to help the metrics move.

  1. 01

    Discovery

    Understand your business

    A two-hour deep dive. We walk through how the business actually runs today, where cash, profit, owner time, or growth feel stuck, and what winning looks like twelve months out.

  2. 02

    Roadmap

    Build your custom plan

    We analyze your financials, identify the bottlenecks that matter, and deliver a tailored plan for cash flow, profit, and growth, with clear priorities, not a hundred-page deck.

  3. 03

    Execution

    Partner in the work

    Monthly CFO reviews, automation of the painful stuff, and dashboards you actually use. We stay in the work while the action list and the metrics move.

Frequently asked

The details, when you want them.

The homepage stays short. The practical answers live here.

We act as your part-time financial leader. That means finding the bottleneck behind tight cash, thin margins, owner overload, or unclear growth, then turning the numbers into useful decisions: pricing, hiring, cash flow, Profit First allocations, margin improvement, and the monthly rhythm to keep it visible.

Home-service businesses typically $500K-$10M in revenue: HVAC, plumbing, electrical, construction, landscaping, roofing, and similar owner-led companies. You have real decisions on the table and usable financial data, but you need sharper interpretation, CFO judgment, and a plan for what to fix next.

Bookkeeping keeps the records clean. Tax prep keeps you compliant. We help you use the numbers to run the business: diagnose what is holding back profit or cash, model the options, recommend the next move, and keep the action list visible. If you need cleanup work, payroll processing, tax filing, or a one-time report, we probably are not the right first call.

Most clients start with a roadmap and move into an ongoing monthly partnership. The work usually includes financial strategy, pricing and margin analysis, cash-flow forecasting, Profit First implementation, bottleneck diagnosis, decision modeling, reporting you will actually use, and a prioritized action list every month.

We run a consistent rhythm: an early-month sync to hear what changed in the business, mid-month prep where we pull the numbers and build the story, then a CFO review focused on strategy, goals, and the action list for the month ahead.

That is the goal. We focus on the levers that usually move profit and cash first: pricing, margin, overhead, service mix, owner pay, tax reserves, and clearer decisions before big spending or hiring commitments.

We price in flexible tiered packages sized to your revenue and scope. After the discovery call we send a custom proposal — no hidden fees, no annual lock-in you'll regret.

Send us a note and we'll reply within one business day. If there's a fit worth exploring, we set up a longer conversation to dig into the business and build your roadmap.

Let's talk

Pick a time, or send a note.

Both paths land in the same place — we listen, then we tell you straight. Pick whichever feels right.

Book a 15-min call

Pick a time on the calendar

For owners ready to dig in. Real conversation, no pitch.

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Or send a note

Tell us about your business

Not ready for a call? Drop us a line. We reply within one business day.

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What to expect

  1. You reach out

    Whatever's top of mind — what's going on in the business, what you're trying to figure out, where you want to be.

  2. We reply within one business day

    Directly, not through a form queue. If there's a fit worth exploring, we'll line up a longer conversation to dig in.

  3. We build the roadmap — together

    If we move forward, we do the Discovery work and hand you a plan you can actually run.

Other ways to reach us