Fire & Forge Business Solutions

Fractional CFO for home-service businesses

Fractional CFO guidance before the next big call.

We help growing home-service businesses, typically $500K-$10M in revenue, find what is holding back cash, profit, owner time, and growth, then choose the next move with CFO guidance behind it.

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Built for
Home services
Helps with
Profit, cash, growth
Based in
West Chester, PA

Services

Two ways to find the next move.

Some owners need CFO guidance to turn messy growth pressure into action. Some need the books cleaned up first. Both paths are built to reduce guessing and keep the business moving.

Fractional CFO

For finding what to fix before the next move.

When the books are usable but the business still feels stuck, we diagnose the bottleneck, model the options, and help you decide what to do next.

  • Cash pressure and Profit First
  • Pricing, margin, and service mix
  • Hiring, lead flow, and capacity
Explore CFO work

Bookkeeping

For getting the books clean, current, and tax-ready.

Monthly bookkeeping, cleanup, catch-up, and QuickBooks support for service businesses that need reliable numbers first.

  • Monthly reconciliations
  • Cleanup and catch-up work
  • QuickBooks setup and support
Explore bookkeeping

Try it live

Talk to our AI diagnostic. Watch it map your business.

Tell it what isn't working — out loud or typed — and it follows the problem through your numbers, decisions, and processes, then shows you where we would start. It's a working example of the automation we build for clients, pointed at your business.

  • Talk or type — it transcribes live
  • Watch it map your business as you speak
  • Five minutes, free, reviewed by a human
Run the free diagnostic

No signup required

qb

Already know it's bookkeeping?

Connect QuickBooks and get a real quote from your actual books — about a minute, read-only, and we disconnect automatically.

Get an instant quote

Our story

We have sat on the owner side of the table.

Ellie co-founded and ran the financial side of a home-services business. Josh brings the automation background that keeps the numbers moving without adding another admin burden. Fire & Forge is the partner we wished we had when the calls were urgent and the numbers were murky.

Ellie Demi, Co-Founder & Head of Financial Strategy

Ellie Demi

Co-Founder & Head of Financial Strategy

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Ellie co-founded Clean Peak Landscaping in 2019 and ran the financial and operational side through every growth stage. She brings operator experience, AR/AP depth, and Profit First discipline to every engagement.

  • Penn State graduate
  • Co-founder, Clean Peak Landscaping
  • Profit First Professional
Josh Demi, Co-Founder & Head of Automation

Josh Demi

Co-Founder & Head of Automation

View LinkedIn profile

Josh is a mechanical engineer with a decade in robotics and automation. He builds the reporting, dashboards, and workflows that make the numbers easier to trust and faster to use.

  • Penn State graduate
  • Mechanical engineer
  • Automation and API integration

Frequently asked

The details, when you want them.

The homepage stays short. The practical answers live here.

We act as your part-time financial leader. That means finding the bottleneck behind tight cash, thin margins, owner overload, or unclear growth, then turning the numbers into useful decisions: pricing, hiring, cash flow, Profit First allocations, margin improvement, and the monthly rhythm to keep it visible.

Home-service businesses typically $500K-$10M in revenue: HVAC, plumbing, electrical, construction, landscaping, roofing, and similar owner-led companies. You have real decisions on the table and usable financial data, but you need sharper interpretation, CFO judgment, and a plan for what to fix next.

Bookkeeping keeps the records clean. Tax prep keeps you compliant. We help you use the numbers to run the business: diagnose what is holding back profit or cash, model the options, recommend the next move, and keep the action list visible. If you need cleanup work, payroll processing, tax filing, or a one-time report, we probably are not the right first call.

We price in flexible tiered packages sized to your revenue and scope. After the discovery call we send a custom proposal — no hidden fees, no annual lock-in you'll regret.

Send us a note and we'll reply within one business day. If there's a fit worth exploring, we set up a longer conversation to dig into the business and build your roadmap.

Let's talk

Pick a time, or send a note.

Both paths land in the same place — we listen, then we tell you straight. Pick whichever feels right.

What to expect

  1. You reach out

    Whatever's top of mind — what's going on in the business, what you're trying to figure out, where you want to be.

  2. We reply within one business day

    Directly, not through a form queue. If there's a fit worth exploring, we'll line up a longer conversation to dig in.

  3. We build the roadmap — together

    If we move forward, we do the Discovery work and hand you a plan you can actually run.

Other ways to reach us